February 24, 2022
Tourism Ireland is teaming up with Riverdance to promote the island of Ireland, as part of the Riverdance 25th Anniversary tour in the United States and Canada this year. The tour is set to include over 120 performances in more than 40 cities across North America.
A new video has been created featuring the Riverdance cast at some of the iconic locations on the island of Ireland – including the Cliffs of Moher, the Giant’s Causeway and Dublin, which will be shared on Tourism Ireland’s social media channels and will play to audiences before each of the Riverdance performances.
Executive Vice President, Tourism Ireland US and Canada, Alison Metcalfe, “Tourism Ireland is pleased to join with Riverdance in this marketing partnership. An initiative such as this allows us to align with an iconic Irish cultural brand and to encourage Riverdance fans around the US to keep Ireland front of mind.”
Metcalfe continued, “It’s hard to believe that Riverdance is 25 years old, and we look forward to being part of this special anniversary tour and hope that by showcasing the best of Ireland’s unique experiences throughout this integrated campaign that fans will start planning a vacation to Ireland in the near future.”
Riverdance Director John McColgan, “Riverdance with its deep-rooted links to Ireland and Irish culture is known the length and breadth of the US. We welcome our partnership with Tourism Ireland and the opportunities it brings to showcase Ireland and to encourage our audiences to experience our island and all that it has to offer them on future vacations.“
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